Landing page best practices for ads
Align ad promise with page content, keep it fast, and make the CTA obvious to lift quality scores and conversion.
Message match
- Mirror the ad headline and offer on the page.
- Keep one primary CTA; limit distractions.
- Match keywords, intent, and form fields.
Speed and clarity
- Target sub-1s LCP on mobile; lazy-load below the fold.
- Use scannable sections, bullets, and clear form labels.
- Show CTA above the fold and repeat after proof.
Proof and trust
- Add testimonials, logos, or stats near the CTA.
- Display security and privacy cues by forms.
- Track conversions and form errors to iterate.