SEO checklist for small businesses
Ship technical hygiene, on-page essentials, and intent-driven content to lift traffic and conversions.
Technical hygiene
- HTTPS, clean URLs, fast hosting with CDN.
- Sitemap and robots.txt submitted; fix broken links and canonicals.
- Structured data: Organization, Service, FAQ where relevant.
On-page essentials
- Unique title/meta per page; clear H1 and scannable headings.
- Descriptive alt text and internal links to key pages.
- Core Web Vitals: keep LCP < 2.5s, CLS < 0.1.
Content and intent
- Map pages to specific intents (info, comparison, purchase).
- Show proof and clear CTAs on core pages.
- Refresh primary pages quarterly; keep FAQs current.