Website launch checklist for businesses
Use this checklist to ship a stable, trackable, and fast site with confidence on launch day.
Technical checks
- Redirects mapped, SSL active, and canonical URLs set.
- XML sitemap submitted; robots.txt verified.
- Security headers and custom 404/500 pages live.
Content review
- Titles, meta descriptions, and OG images per page.
- Forms tested with success/error states and confirmations.
- Proof and CTAs visible on key pages.
Tracking and monitoring
- GA4 events, pixels, and conversions tested end to end.
- Uptime and error monitoring enabled.
- Performance baseline recorded for post-launch comparison.